Sunday, January 25, 2009

Etsy - If You Craft, You Need to Be on It

Etsy...Have you heard of it? If you're familiar with this megahouse crafting website, when you tell others about it, you end up saying the name twice and almost always spelling it. "Etsy, yeah..... Etsy. E-t-s-y. It's basically an E-bay for crafts."

And that's what it is - a cross between Amazon and Ebay where small, large, and growing businesses list their handmade items or supplies. You can buy everything from peacock feather earrings to gorgeous handsewn t-shirts to edgy calendars. Whatever you want to buy, Etsy has it, and it's handmade.

Every Etsy seller has their own dowmain name and personal store. (My username is jjcrochet and my etsy website is http://www.jjcrochet.etsy.com/.) Anyone can sign up for their own Etsy shop. Etsy's fees are also extremely cheap:

  • free to join/ set up a store
  • $.20 to list an item for 6 months
  • 3.5% fee when you sell an item
My experience with Etsy has been nothing but positive; having my Etsy store has increased my sales ten-fold. Like any ambitious, up-and-coming crafter, I purchased a domain name when I first opened my small crochet business. Even after heavily promoting and trying to generate traffic to my website through paid advertisements, I just wasn't getting the type of resonse I wanted. Finally, after a few unsuccessful months of trying to make a business on my own domain, I decided to take the plunge and opened my own Etsy shop in December 2005.

After those first few months, I realized that Etsy would be the new home of all JJCrochet products. I canceled my domain and hosting package and moved all my items into my Etsy store. While there's not a lot of freedom as far as design options and layout of your store, as a busy college student trying to run a business between classes and late night studying sessions, I was happy I didn't have to spend hours trying to write my own HTML code.

Through a simple 5-step process, you type descriptions, upload pictures, and select keywords that relate to your item. It is so easy - follow the template to upload items then organize your store and group your items by section and they're ready for sale.

The main reason Etsy is such a success and has over 3,000 new users join each day, is that it's more than just a website - it's a community. Etsy just isn't a place for people to come, upload their items and wait for sales. The Etsy team has made it so much more than that. There are forums, personal swaps, and chat rooms where you can connect with craftsters and fellow entrepreneurs all over the world. It's as much of a buyer-friendly as it is a seller-friendly website. Sellers and buyers alike are what make up the core of Etsy; it's the community that makes Etsy the great site that it is today.

If you're a crafter looking for a way to generate exposure to a large market and wanting to do so with minimal effort, try Etsy....you won't be disappointed.

Wednesday, January 14, 2009

Crochet Earflap Hat Pattern, Crochet Beanie Hat Pattern


Crochet earflap hat patterns, crochet hat patterns, and crochet beanie hat patterns are hard to find. Believe me, I've been there. I used to search and search through books, online websites, and pattern collections looking for a hat that I wanted to crochet. I would find outdated sites with wierd hat that normal people never worn. How difficult was it to find a normal, basic crochet hat pattern? It was frustrating - I knew what I wanted, but could never seem to find the perfect design. One day, after my websearches proved to be unsuccessful, I had a though. I've been crocheting for 11 years - I don't need a pattern. I should just design my own hat!
And so I did.

Over Christmas break last year, I finally wrote down a pattern for my very first hat - a crocheted newsboy hat. Normally, all the hats I crochet for my business, JJCrochet, are freeform and I never take the time to actually write down what I'm doing. I tested it a few times myself and had other crocheters test it before putting it on my Etsy store.

It's been a little over a year since I wrote it down and as of January 14th, I have sold 227 patterns of my Most Versatile Crocheted Newsboy Hat on Etsy. Apparently the people seem to like it. :)
So if you've been in the same situation as I have been - looking, searching, browsing and crying about the lack of good crochet patterns, stop your search. This hat is the end-all of hat patterns. (Notice the "Versatile" part in the name...) I like to be able to make multiple hats or different variations from the same pattern when I'm crocheting so I include instruction on how to make different options from the same pattern. You can make this with or without a brim, with or without a flower, or you can just make a plain, basic beanie - it's up to you! The pattern includes sizes to make hats for men, women, and it even includes sizes for children.

Thursday, January 8, 2009

Knitted Cowl with Free Pattern

So it's not crochet, but I've recently been inspired by thick, chunky knit cowls for winter.
  • http://www.etsy.com/view_listing.php?ref=sr_gallery_4&listing_id=19435860
    I figured Christmas Break was the perfect time to break out the knitting needles! I came up with this easy, beginner's knit cowl pattern (written below). Feel free to use the pattern for your own personal use or to sell any items. If you use any of my free patterns, I only ask that you link back and mention where you got the pattern from so others can use them as well. Thanks!

    Lionbrand Thick and QuickI have recently been in love with Lionbrand's Wool Ease, Thick and Quick, making everything from thick crocheted scarves to hats. I decided it would be the perfect yarn to make this season's hottest item - a chunky knit cowl. So out came the knitting needles and out came a pattern!














  • Free pattern for 4 x 4 Knit Ribbed Cowl
    Materials

  • 1 skein Lionbrand Wool-Ease Thick & Quick any color
  • Size US 17 (12.75mm) Knitting Needles
  • Darning Needle

    Finished size: 8 inches long x 18 inches wide, unstreched

    Directions:
    Cast on 40
    Row 1: *Knit 4, purl 4* repeat across
    Row 2: *purl 4, knit 4* repeat across
    Repeat Rows 1 - 2 until cowl measures 8 inches long or desired length.
    Bind off.
  • Tuesday, January 6, 2009

    Listed on Blogarama.com!
    And now an official membr of:

    The Crochet Liberation Front Blog Ring
    Powered By Ringsurf

    JJCrochet was LaMar's Artist of the Month!

    This article was written by a wonderful artist, LaMar, who sells her handmade cards on Etsy. She's awesome and every month, she features an artist on her blog. A few months ago, she contacted me about featuring my business as her "business of the month". Read the article she wrote, then go visit her Etsy shop and support this wonderful artist!

    Sunday, January 4, 2009

    Old Newspaper Article

    I found this article online and it brought back some memories. When I was in high school, I was interviewed by a local newspaper about JJCrochet and they wrote up a nice article on my business. Simple, yes, but it made me a local celebrity. Haha...
    http://www.yourmurrysville.com/murrysvillestar/article/teen-yarns-career-entrepreneur

    Vanna's Choice Contest Info and Submissions

    Vanna's Choice Yarn (which I have recently discovered and highly recommend) is sponsoring a contest running now through February 2nd. The contest is very open ended and with minimal guidelines, it's the perfect project for me to focus on during Christmas Break when I have plenty of time to do nothing but crochet. Here is the general overview of the competition: (You can read the full description and find all the details on Vanna's website http://www.vannaschoice.com/)

    1. You can create any project (knit, crochet, other) in one of four categories: afghan, baby, craft, or fashion

    2. Project must be made using either Vanna's Choice or Vanna's Choice Baby Yarn

    3. Project can be made from an existing pattern or you can create an item based on an original design

    4. You submit your project by filling out an online form and submitting pictures of your project electronically. (You can print and mail pictures and a form if you want to, but it's much easier and even nicer for the planet it you go paperless.)

    5. Here's what really got me really interested in this competition: You can submit as many items as you want; there's no limit!

    Prizes range from $1,000 grand prize and a trip to see Vanna on Wheel of Fortune in LA to cash and giftcards to Michael's.

    Given all that, this contest is very intriguing and I plan on submitting a few crocheted items on the offhand chance I might win. I'm planning on submitting designs based on my
    JJCrochet Original Patterns as well as already existing patterns (like those I found at fellow crocheter, Marta's, blog - Creative Yarn . The general patterns for these three items below can be found on her blog and all credit for my inspiration goes to her and her great Italian style Creative Yarn Patterns ).

    JoAnn Fabric had Vanna's yarn on sale this week and I (Christmas giftcards in hand!) purchased a beautiful array of Vanna's choice yarns and started crocheting items to submit. One thing I like about Vanna's Choice yarn is the colors. They're normal, every day colors that regular people can get away with wearing. When Vanna launched her yarn line, I finally found the decent quality and highly affordable acrylic yarn that both pleasing to the eye as well as the skin.

    Although I might be tipping my hand here to all the prize-hungry crocheters prowling the internet, here are a few things I've created so far. (Thanks to my sister for her enthusiastic modeling skills.)




    JJCrochet, Take 2

    I'm on Christmas break and finally have the time to do what my friends, professors, and other business owners have been telling me to do for the longest time. Start a blog. Even though terms like "social networking", "internet boom", and "marketing tool" have been been thrown at me for months, I've never actually taken the plunge and maintained my own blog. My wonderful ex-webdesigner friend started one for me a few years ago, but it never caught on. Well, that was the old Jayna and the old JJCrochet- things are going to change. It's a new year for JJCrochet and that new year includes blogging!

    I will use this blog to post updates about my crochet happenings, personal and JJCrochet. Included under that heading will be free crochet patterns, new patterns I've designed to sell, updates on JJCrochet and craft shows, Etsy, useful crochet sites I find online, and possibly some stitch tutorials. I know, sounds exciting, right? Haha.

    Thanks for stopping by!